Office for the Aging


New York State of Health Readies for Business

New York State's health care marketplace will begin accepting customers on October 1, 2013. On April 12, 2012, Governor Cuomo issued Executive Order #42(External Link) to establish it within the New York State Department of Health.(External Link)

Called the New York State of Health, The Official Health Plan Marketplace, the options are detailed on Link) It is an organized marketplace designed to help people shop for and enroll in health insurance coverage. Individuals, families and small businesses will be able to use it to help them compare private insurance options, calculate costs and select coverage online, in person, over the phone or by mail. It will also help people to check their eligibility for health care programs like Medicaid and sign up for these programs if they are eligible. New York State of Health is the only place New Yorkers can see if they qualify for financial assistance to help them pay for health insurance purchased through the Marketplace.

While most seniors are covered by Medicare and Medicaid or their retirement health plan, they can still influence the decisions made by their offspring.

"Older adults can discuss the importance of health coverage with their children, or grand children," said Greg Olsen, Acting Director of the New York State Office for the Aging. "This opportunity is one that they may not have had access to in their younger, working years. Broaching the topic of obtaining health insurance is one way to get people to take a look at what is available."

This fact sheet details the program.(External Link)

Insurance coverage can be purchased through the NYSOH beginning in October 2013 and will be effective January 1, 2014. The first open enrollment period is through March 31, 2014.

Under the federal Affordable Care Act, an Marketplace will be operating in every state starting in 2014. States have the option to either set up an Marketplace themselves or to allow the federal government to set up a Marketplace in their state. New York has chosen to set up its own health insurance Marketplace.

Whether you're uninsured, you've been denied coverage in the past, or you just want to explore new options, the Health Insurance Marketplace will give you more choice and control over your health coverage.

You can access information regarding the new plans and the Healthcare Marketplace by visiting New York State of Link)

Did You Know? New York State also operates a MyBenefits website.(External Link) Any New York resident can quickly determine what benefits they may be eligible for(External Link) by spending a few minutes online filling out a quick-and-easy form.